Student Job: Senior Marketing Assistant


Department: Marketing


  • Current UMN-TC degree seeking student. See student employment eligibility
  • Firm understanding of marketing and communications principles, and experience working in marketing
  • Effective written and oral communication skills
  • Experience with social media for a brand or organization (e.g. Facebook, Twitter, Instagram, etc.)
  • Editorial, persuasive and copywriting experience
  • Established leadership skills
  • Ability to work independently
  • Marketing, Advertising, or related major

Preferred Qualifications

  • Media relations experience

Title: Senior Marketing Assistant

Level: Advanced

Essential Functions:

Senior Marketing Assistants work with staff Marketing Managers in developing content for various mediums (ads, posters, brochures, web pages, social media, press releases, etc). They gather and analyze research, including competitive, market, and customer research. The Senior Marketing Assistant will be assigned to work designated events to administer surveys and hand out promotional materials.

Duties and Responsibilities:

  • 45% Create Content: Develop content for various mediums including but not limited to ads, posters, brochures, web pages, listservs, videos, social media, and press releases
  • 30% Administrative: Meet with assigned areas to implement and assess ongoing marketing efforts
  • 15% Compile and Analyze Research: Gather and analyze research including categories of competitive, market, traffic and web usage data
  • 10% Other Duties: Other duties as assigned, including, but not limited to customer service, implementation of promotional events and general office assignments

Opportunities for Skill Development on the Job:

Students participate in experiences outside the classroom which allow them to develop and demonstrate life skills. These skills and characteristics for success and citizenship are learned and refined during their college years and beyond. The Office for Student Affairs has developed seven Student Development Outcomes that the Student Unions & Activities has incorporated into the student employment system in the Unions. Here is a listing of the Student Development Outcomes with some examples of how you can learn or further develop your own skills set.


  • Takes on a leadership role among co-workers and is comfortable training new staff
  • Able to articulate and enforce SUA marketing process and procedures


  • Works with little or no supervision; is the go-to person for co-workers when there is an issue
  • Promotes an atmosphere of mutual respect and cooperation to foster a climate for the comfortable expression of ideas

Goal Orientation

  • Manages time in order to complete all required and/or assigned duties and tasks; collaborates and assigns responsibilities/tasks as appropriate to other marketing staff
  • Seeks guidance from senior employees and supervisors to make improvements in job knowledge and performance
  • Develops and shares new ideas and initiatives that will improve marketing process and efficiencies with supervisor and co-workers


  • Serves as a knowledgeable resource for co-workers and assists them in their professional challenges
  • Acknowledges own strengths and weaknesses; utilizes own strengths to improve operations and meet unit goals


  • Effectively handles last minute changes to tasks and can work efficiently under time constraints
  • Works through challenges by assessing what caused them, what can be done to repair them, and how to avoid them in the future

Appreciation of Differences

  • Respects the values and beliefs of others; appreciates the uniqueness in each client, coworker, supervisor
  • Seeks out others with different backgrounds and/or perspectives to improve decision making and optimize inclusive marketing tactics
  • Role models respectful behavior toward all clients, peers, and supervisors, and expects the same behavior from others

Tolerance of Ambiguity

  • Creates new and innovative initiatives for work area
  • Embraces difficult or new situations without assurance of success or certainty about the outcome

*The employer reserves the right to change or add duties to this position as long as the changes and/or additions are consistent with the job classification.